Jack Daniel’s - Sala Siete

Jack Daniel’s and crowds of people came together over a shared passion for music.

While on the Jack Daniel’s team at FCB, I helped create the Sala Siete campaign for Jack Daniel’s Tennessee Whiskey. The seven-city free private concert series called Sala Siete, was designed to engage Hispanic consumers in the U.S. in alternative and authentic Latin music.

The tour, headlined by Grammy award-winning artists Julieta Venegas and Los Amigos Invisibles kicked off on March 18 in New York City, and traveled to Miami, San Antonio, Houston, Chicago and Los Angeles before wrapping in Dallas on March 28.

Above are some examples of print pieces used to promote The private band tour featured in Los Angeles. You could register for your opportunity to win tickets at JackSala7.com

Through the use of posters, banner ads, header cards, and in-store merchandise the campaign ended up being a great success.

The internet was a very different place back in 2015. The original Sala Siete website was… let’s just say… it was rough. So instead of just sweeping it under the rug and pretending the website never happened, I decided to make my own version and give it a 2020 redesign.

During the initial brainstorming phase of design, I knew I wanted to simplify the website and give it more focus to what the point of the website is about. Concert goers need to know the tour dates, the line up of musical guests, ticket information, and of course the drink - Jack Daniels.

For mobile, the design is simple by keeping all the information on the main page. I added “plus” buttons that allow each category to expand and shrink so you aren’t constantly scrolling or having to leave that page.