Worldwide Favorites
McDonald’s favorites from around the world are now around the corner.
The only way to try McDonald’s favorites from around the world is to actually go to McDonald’s in other countries. But during the summer, McDonald’s brought four international favorites right to your neighborhood.
So you don’t have to pack your bags. You don’t have to grab your passport. You don’t have to catch a flight. You just have to head up the street to your local McDonald’s and try Worldwide Favorites.
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The brief was simple: Excite consumers about the Worldwide Favorites summer event and entice them with popular global menu items for a limited time only.
The four favorites are…
Menu Promotion
An entire panel of our menu is dedicated to a 15 second promotion for Worldwide Favorites. We shot each product close up, to really entice people to order. The look for the motion shoot was specifically adapted to look like the interior of a McDonald’s.
Digital & Print Elements
Here’s a sampling of the over 70 elements that ranged from window posters, to digital menu promotions. Overall, Worldwide Favorites was at every touchpoint in the restaurant from the minute you walked in the door, to the moment you hit the drive thru.
The Worldwide Favorites summer event reached more than 14,000 McDonald’s locations across the US.